Monday, 29 November 2010

How to talk about "sustainability"

The Dutch journalist Joris Luyendijk (left) says that the way to talk about sustainability is in terms of processes in which individuals are making something sustainable.

It's so weird that sustainability is boring because the word "interest" both connotes your interests as a human being, your interest in staying alive, and your "interest" in being interested in something. So you would expect these things to converge.

But then, on this very threatening phenomenon of the destruction of our ecosphere, you can't get people interested. All sorts of things that are boring when they come out of a scientific journal, or a scandal, or a media moment, might be interesting when it is part of the hero's journey towards a desirable goal, sustainability.

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