Forget 3% cuts: companies need big hairy audacious goals

When it comes to making rapid progress on sustainability issues within major companies, small is not always beautiful. William Todd, head of operations for PepsiCo UK and Ireland, says innovation is triggered by setting big hairy audacious goals:

"This forces us to look at every area of our operations and encourages ideas to bubble up. If you come up with a commitment, say to reduce energy by 3% next year, you will not get people engaged or any real financial engagement. But if you set an engaging vision, you can get a coalition of people excited by the possibilities."

See also: Jonathon Porritt says Unilever's environmental audit and sustainable agriculture plans are a gamechanger for the way global companies behave