Ban Ki-moon calls on Hollywood to help get across the idea of "sustainability"

The U.N. Secretary-General Ban Ki-moon has asked Hollywood for help in the fight against global climate change. He told senior Hollywood figures at a forum on global climate change that "Together we can have a blockbuster impact on the world."

The LA Times reports:

About 400 writers, directors, producers, agents and network executives attended the outreach events: a series of panels at the Hammer Museum, moderated by Larry King; a lunch for selected bigwigs; tete-a-tete meetings between high-powered industry players and top U.N. officials; and a star-studded dinner where Ban was introduced by Charlize Theron, and Mayor Antonio Villaraigosa took a turn playing the drums.

Ban Ki-moon told his audience:

"You have power and influence to send to millions and billions of people around world. To make planet Earth environmentally sustainable is a political and moral imperative."