Wednesday 16 February 2011

You can follow today's State of Green Business Forum tweet by tweet

The State of Green Business Report was released in Washington D.C. today.

There's an impressive list of speakers at the State of Green Business Forum that includes William McDonough, architect and author of Cradle to Cradle, Jigar Shah CEO, Carbon War Room, and Jeffrey Swartz, CEO, Timberland.

You can follow the State of Green Business Forum on Twitter. The hashtag is #sogb. These 10 tweets from the morning's sessions give a flavour:

@VOXGlobal: Jeff Swartz of Timberland: We need consumer friendly labels to help them make smart #Susty choices. #SOGB

@beccbrown #sogb learning how packaging can be made from mushrooms from @evocative - cool! Can just put it in your garden after opening package.

@beccbrown #sogb a trash bag of styrofoam is equivalent to nearly a gallon of gas in energy- & it's made for disposal! Pouring oil down the toilet

@biggreenpurse #SOGB inspiring presentation from @ecocradle on styrene packaging alternative made from mushrooms. No pollution, no toxins.

@FHSustain Carbon War Room CEO Jigar Shah: World needs to save 17 gigatons of CO2 by 2020. How? Deploy new tech, build infrastructure to scale. #SOGB

@beccbrown #sogb Jigar Shah says: stop talking about lightbulbs! Most carbon is upstream and is systemic.

@DianeMacEarchean #sogb Jigar shah:Think big: it's not about less water when you brush your teeth. It's about 40% of h2o supply leaking away.

@greentie Kevin Moss: Not everything can be measured, but what is measured makes an impact. #sogb #sustainability #metrics #csr #business #mba

@thedatadiva The question is will "source maps" resonate with consumers & affect their choices? #sogb

@thedatadiva @kevinlmoss is on the stage at #sogb "Not everything can be measured" Creating MEANINGFUL metrics to move the needle.

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