10:10 is an initiative to encourage people and organisations to cut their carbon emissions by 10% during 2010. From their website:
It’s easy to feel powerless in the face of a huge problem like climate change, but by uniting everyone around immediate, effective and achievable action, 10:10 enables us all to make a meaningful difference.Their website has advice on how to make the 10% cut, customised for individuals, schools, businesses and other organisations. Check it out on their website:
The plan is simple: we work together to cut our carbon emissions by 10% in 2010. 10:10 is an idea whose time has come.
and also look at the coverage in the Guardian